Amazon Prime Day 2026: Seller Preparation Guide
Account Health Desk•2026-03-24•10 min read
Amazon Prime Day 2026: Seller Preparation Guide
Updated: March 24, 2026
Prime Day 2026 Dates
Official Dates: June 17-18, 2026
*Note: Earlier than previous years (typically July)*
Key Dates
Milestone
Date
Deal submissions open
April 2026
Lightning Deal deadline
May 15, 2026
Coupon setup deadline
June 10, 2026
Prime Day
June 17-18, 2026
Deal Types
1. Lightning Deals
•Limited time (4-12 hours)
•Limited quantity
•Fixed fee per deal (~$500-750)
2. Best Deals (7-Day Deals)
•Longer duration
•Higher exposure
•Lower fee than Lightning Deals
3. Prime Exclusive Discounts
•No upfront fee
•Percentage off regular price
•Prime members only
4. Coupons
•Flexible duration
•Clip to activate
•Per-clip fee ($0.60)
Inventory Planning
Calculate Needs
Event Inventory = (Daily Sales × Event Days × Sales Lift) + Safety Stock
Timeline
•**Now:** Order inventory
•**May:** Ship to FBA
•**June 1:** All inventory at FBA
•**June 15:** Last-minute check
*Last updated: March 24, 2026*