Amazon Brand Registry: Complete Guide for Sellers
Account Health Desk•2026-03-24•10 min read
Amazon Brand Registry: Complete Guide for Sellers
Updated: March 24, 2026
What is Brand Registry?
Amazon Brand Registry helps brand owners protect their registered trademarks on Amazon.
Key Benefits
1. Brand Protection
•Automated protection using machine learning
•Faster removal of infringing listings
•Serial number tracking
•Global protection across marketplaces
2. Enhanced Content
•A+ Content (enhanced product descriptions)
•Brand Store creation
•Sponsored Brands advertising
•Video content in listings
3. FBA Benefits (Important for 2026!)
•**No FNSKU labeling required** (after March 31, 2026)
•Use manufacturer barcodes (GTIN)
•Reduced prep costs
•Simplified inventory management
Requirements
Minimum Requirements
1.**Active Registered Trademark**
- Issued by a trademark office
- Must be a text-based mark or image mark with text
2.**Brand Name**
- Must match trademark registration
- Appears on product packaging
3.**Product Images**
- Show brand name on product
- Show brand name on packaging
Commingling Policy Update (March 31, 2026)
What Changes
•Non-registered brands MUST use FNSKU labels
•Brand Registry sellers can use GTIN
•Existing inventory grandfathered
Why This Matters
•**Cost savings:** No labeling labor/materials
•**Time savings:** Faster inventory processing
•**Flexibility:** Use same inventory for other channels
*Last updated: March 24, 2026*