Amazon Brand Registry: Complete Guide 2026
Updated: March 25, 2026
Protect and Grow Your Brand on Amazon
Brand Registry gives you powerful tools to protect your brand and increase sales. Here's everything you need to know.
Benefits of Brand Registry
Brand Protection
1.**Automated Protection**
- Amazon scans for potential infringements
- Proactive removal of suspected violations
2.**Enhanced Search & Report**
- Find violations faster
- Report in bulk
- Track case status
3.**Transparency Program**
- Unit-level serialization
- Consumer verification
Sales Growth
1.**A+ Content**
- Enhanced product descriptions
- Rich media layouts
- Higher conversion rates
2.**Brand Store**
- Multi-page storefront
- Custom navigation
- No coding required
3.**Sponsored Brands**
- Video ads
- Custom headlines
- Brand awareness
4.**Amazon Posts**
- Social-style content
- Category feeds
- Product linking
Eligibility Requirements
Active Trademark
1.**Type:** Registered trademark (not pending)
2.**Jurisdiction:** Country where you're registering
3.**Format:** Text or image-based mark
Government-Issued Logo
1.**Must show:**
- Brand name
- Trademark number
- Your company as owner
2.**Cannot be:**
- Watermarked
- Cropped
- Low quality
Product Listings
1.Must have active listings
2.Brand name matches trademark exactly
3.Products in relevant categories
Application Process
Step 1: Prepare Documents
•Trademark registration certificate
•Logo image
•Product images showing branding
Step 2: Create Account
•Go to brandregistry.amazon.com
•Use Seller Central credentials
Step 3: Submit Application
1.Enter trademark number
2.Upload trademark certificate
3.Verify brand information
4.Submit for review
Step 4: Wait for Approval
•Typical timeline: 1-2 weeks
•May request additional information
Common Rejection Reasons
1.**Trademark pending** - Wait for registration
2.**Brand name mismatch** - Exact match required
3.**Poor quality documents** - Resubmit with better images
4.**No active listings** - Create listings first
5.**Category restrictions** - Some categories have additional requirements
Brand Protection Tools
Report a Violation
1.**Search for violations**
- By ASIN
- By keyword
- By seller
2.**Submit report**
- Select infringement type
- Provide evidence
- Track case status
Project Zero
Requirements:
•Brand Registry enrollment
•History of reporting violations
•Good standing
Features:
•Automated removal
•Faster response
•No case limit
Transparency
Requirements:
•Brand Registry
•Product serialization capability
•Enroll each ASIN
Features:
•Unit-level codes
•Consumer scanning
•Counterfeit prevention
A+ Content Creation
Steps
1.Go to Advertising > A+ Content
2.Choose template
3.Add content modules
4.Upload images
5.Preview and submit
Best Practices
•Tell your brand story
•Use high-quality images
•Include comparison charts
•Highlight key features
•Address customer questions
Brand Store
Features
•Up to 3 levels of navigation
•Up to 100 pages
•Custom URL
•Analytics dashboard
Best Practices
•Organize by category
•Feature best sellers
•Include brand story
•Use video content
Cost
•**Enrollment:** Free
•**A+ Content:** Free
•**Brand Store:** Free
•**Transparency:** Per-unit fee
*Need help with Brand Registry? Contact Account Health Desk.*